The Spirit of the Internet with Eric Hultgren, MLive

Description

In the past 12 months we have learned a lot about ourselves, our communities, and our businesses. We have also learned that understanding the digital landscape is one part vital and one part fraught with chaos and change which makes the understanding – difficult. But what if we are looking at this puzzle upside down? What if there are ways of understanding the chaos that will allow our businesses to grow and thrive in moments of change instead of pause and shrink. Eric Hultgren is back to talk about the “Spirit of the Internet” a way to understand what is happening and how business can respond and even anticipate digital change to be better suited for success. You’ll learn what TikTok and Clubhouse can teach you about connecting with your audience, how 1^st party data is just one part of what you need to nail this year, and how being a better storyteller means being a better brand.