Eric Hultgren has been telling stories since he was 8 years old, and professionally for the last seven years for brands with MLive. Those brands could be the State of Michigan, a local coffee brand, the cannabis industry and everything in-between. The one thing Hultgren has learned throughout his career is that the difference between a good story and a great one – is the lens you see the story from. In this session, Hultgren will teach you how he approaches storytelling, how those stories make for stronger brands, and ultimately how stronger brands can lift up and support stronger communities. What makes this different is the engagement – you will be a part of this session and by the end, you will share your story.
Facilitator: Eric Hultgren, MLive Media Group