PTAC - Government Marketing 201 - Capability Statements for the Government Marketplace

Description

Selling in the government marketplace is very competitive and you only have one chance to make a good first impression. A capability statement is a one-page document which acts as a great asset and resource tool when marketing your business to government sectors. In this session, we will cover the basics of a capability statement, format type, the five key areas included in a statement and strategies for marketing