APEX Accelerator (PTAC): Market Research for Contracting Success
Date and Time
Tuesday Mar 21, 2023
9:00 AM - 10:00 AM EDT
Location
Virtual
Fees/Admission
APEX Accelerator (PTAC): Market Resea...
Description
Market Research for Contracting Success
Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this session, we will discuss how to conduct market research, utilize marketing materials and execute marketing strategies.
Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this session, we will discuss how to conduct market research, utilize marketing materials and execute marketing strategies.
