The Importance and Benefit of Google Analytics

Description

Not sure what people are doing on your site? Google Analytics will tell you. Not sure if your last campaign worked? Google Analytics will tell you. Wondering if you should shift some of your marketing budget to another channel? Google Analytics will tell you if you should and can also show what channel would be the best place to put your money. At the heart of actionable analytics is Google Analytics. This Lunch & Learn will show you how to cut through all of the data and find the answers to the questions that you have.

*Do you have a specific question about your website or digital marketing in general? Submit it to http://3sixtyinteractive.com/lunch-learn-questions, and the presenter will be sure to address the question during the session.

Facilitator: The American Advertising Federation of Greater Flint promotes professional excellence through education, advocacy, networking and community affairs, in addition to developing future advertising professionals. aafgreaterflint.com