PTAC: Government Marketing 101

Description

Do you want to gain more business with the federal government in a shorter amount of time while saving money, and making the most effective use of your marketing and sales resources? One great benefit of doing business with the government is free to access to government market data. Due to regulations on transparency and accountability, the government maintains a couple of databases on historical spend, which contain a treasure trove of data if you know how to use them. In this course, we dive into the Federal Procurement Data System (FPDS) and provide an overview of USASPENDING.GOV as well as a PTAC tools. Learn what is the best design for business cards, web sites, and capability statements to showcase your small business to the government.