Many people get caught up in the shiny things in marketing and forget to consider how that shiny thing is going to help them achieve their goals. In this session, you will learn how to market in the year you are in while still understanding what is happening in the marketing world around you.
At the end of this course, participants will be able to:
- Determine which channels are worth pressuring based on the resources you have available (e.g., time, staff, etc.).
- Understand how to create content AT SCALE.
- Describe the two “secret ingredients” when utilizing Facebook marketing.
Facilitator: Eric Hultgren, MLive