Learn the fundamentals of a good media interview from former journalists and experienced executive coaches. The Lambert team will cover interview basics, including where to look, what to wear and how to convey your message while avoiding common traps. This session will also include an overview of strategic communication, goal-setting and audience analysis, a look at the media today and some common media interview skills, including bridging, blocking and flagging. Time permitting, a couple volunteers may even get a turn in the hot seat to try out their new skills. This session is appropriate for participants of all media experience levels.
Facilitator: Joe DiBenedetto, Lambert