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Name: APEX Accelerator (PTAC): Market Research for Contracting Success
Date: March 21, 2023
Time: 9:00 AM - 10:00 AM EDT
Event Description:
Market Research for Contracting Success
Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this session, we will discuss how to conduct market research, utilize marketing materials and execute marketing strategies.
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