Advertising in the Age of Right Now

Description

In an era of on-demand communications, do you find it hard to determine the best way to allocate your advertising and marketing resources? Explore proven advertising and branding principles that will help you: Discover your differentiating brand voice, reveal old and new strategies for building brands and increasing market share, learn what media works best to break through and get your message across to carefully targeted audiences, and get creative with guerrilla and grassroots tactics that are low-cost and high-impact.
This integrated advertising session is geared toward emerging and seasoned communications professionals who want to take their advertising practices to the next level… right now!

Facilitator: Karl Olmsted, Olmsted Associates, Inc.